The transition into the Intelligence Era is often framed as a technical revolution, yet for those of us standing at the intersection of business, craft, and technology, it feels profoundly analogue and personal. We are currently witnessing a period of high-frequency friction - a collective "flinching" from the unknown. This hesitation is often ...

This is it. We've reached the final post in the "Facing the Elephant" series.

In this series, we've walked around the elephant in the room: unstructured data.

The hidden risks lurking in our unstructured data - and why GenAI will drag them into the light.

In the first post of this series, I called out the elephant in the room: unstructured data. It makes up the majority of enterprise information, yet is often invisible to leaders - and thus, often avoided.

We call ourselves data-driven. Dashboards glow, KPIs tick upwards, and AI pilots are everywhere.