This is it. We've reached the final post in the "Facing the Elephant" series.

In this series, we've walked around the elephant in the room: unstructured data.

The hidden risks lurking in our unstructured data - and why GenAI will drag them into the light.

In the first post of this series, I called out the elephant in the room: unstructured data. It makes up the majority of enterprise information, yet is often invisible to leaders - and thus, often avoided.

We call ourselves data-driven. Dashboards glow, KPIs tick upwards, and AI pilots are everywhere.

AI today is noisy - hyped, hyped again, and tangled in fear and confusion. But beneath the buzz lies a very real shift: the transition from solely bespoke creation to everyday configuration. My North Star is simple: stay grounded, focus on value, and empower the business to use AI wisely, every day - across every function, not just in labs....